Build Targeted Website Traffic
Would you advertise retirement packages to teens? Or veterinary services to consumers without pets?
It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. However, with the Internet that’s all changed.
Search engine marketing has now become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At Softdime we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Website traffic possible.
What is Search Engine Optimisation (SEO)?
SEO is the process of optimizing your web pages and getting links into your site in order to achieve the highest search engine rankings possible for your search keywords/phrases. There are two main way to optimization: Ethical SEO (White hat SEO) and another is Un-ethical SEO (Black hat SEO).
All major search engines requires SEO works to get higher search engine ranking.
Why Pay-Per-Click?
One of our specialties, Pay-Per-Click (also know as PPC) advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services. Thus, sending qualified buyers straight to your website.
This is achieved by bidding on specific search terms, or keywords, people use to find things online (flowers, tubular steel, women’s shoes, molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.
PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!
Why Email Marketing?
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
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1. It's Inexpensive
2. It's Effective
3. It's Immediate
4. It's Measureable
5. It's Easy
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Your Softdime Internet Marketing Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.